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Archive for February, 2010

(Click on the title of a post to read the whole thing and view the pictures.)

More inspiration from Mindy Gledhill. This time it’s a chance to win $50 and a free CD! Read on.

What I’m trying to do is formulate my “perfect pitch”, a phrase or slogan that describes my music in an appealing way. Below I’ve listed several adjectives in an attempt to reveal all the feelings and vibes that I am trying to create with my music:

Read more on Quest for my Perfect Pitch: Win a CD and $50!…

The first step towards a brand.

I’ve decided to take a cue (and an idea) from Mindy Gledhill by trying to figure out what defines me as an artist in the minds of my fans and potential fans, aka “my brand.” I haven’t done much with branding myself as a musician, aside from using the name “Ukulele Jim” — which, in retrospect, may end up hurting me more than helping. I may have boxed myself into the “novelty” arena rather than trying to appeal to the masses as a “singer songwriter.” But hopefully I can get past that “too late now” hurdle by developing a bit of branding that I can use to market myself better.

Read more on The first step towards a brand….