The first step towards a brand.
Filed under Ukulele on February 3rd, 2010 11 Comments »
I’ve decided to take a cue (and an idea) from Mindy Gledhill by trying to figure out what defines me as an artist in the minds of my fans and potential fans, aka “my brand.” I haven’t done much with branding myself as a musician, aside from using the name “Ukulele Jim” — which, in retrospect, may end up hurting me more than helping. I may have boxed myself into the “novelty” arena rather than trying to appeal to the masses as a “singer songwriter.” But hopefully I can get past that “too late now” hurdle by developing a bit of branding that I can use to market myself better.
